How listings are ranked
Pending legal review. This page is a working draft that has not yet been reviewed by legal counsel. It may change.
This page explains the main parameters that decide the order of listings on this site and their relative importance. It is generated from the ranking code itself, so it stays accurate when the rules change.
How the directory orders listings
Directory pages, area pages and service pages list businesses by a score calculated the same way for every listing. Businesses with a higher score appear first; equal scores are listed alphabetically. Filters (area, category, service and others) only narrow the list; they don’t change the order.
The score adds up three parameters, listed here in order of their maximum weight:
- Rating, weighted by number of reviews (up to 50 points): Average rating (0–5) × the share of 200 reviews it is based on (capped at 200) × 10. A 4.8 rating from 50 reviews scores 4.8 × 50 ÷ 200 × 10 = 12; a 4.8 from 200+ reviews scores 48. Ratings only count where they are shown on the listing with their source.
- Profile completeness (up to 5 points): Share of the ten profile checks below that are filled in × 5.
- Full description
- Short description
- Phone number
- Website
- Logo
- Cover photo
- At least one category
- At least one service
- Opening hours
- Street address (or branch locations)
- Claimed by a verified owner (5 points): Adds 5 points once the business has verified ownership of its listing.
The score is recalculated whenever a listing changes.
Payment and client relationships
This site is operated by Onlyseo, a Cyprus SEO agency. Paying for a placement, or being a client of Onlyseo, does not change a listing’s position in the ordered lists described above. It is not one of the ranking parameters.
Separately from the ordered lists, some pages have a small number of clearly labelled Featured slots (4 on the home page, up to 2 on area and service pages):
- Eligible listings are those marked Featured, Sponsored (paid) or Partner (Onlyseo client) that are relevant to the page’s area or service.
- Paid and client listings come from the same capped pool and are rotated daily, so each eligible listing gets an equal share of the slots over time.
- Every featured listing is labelled, and outbound links from sponsored and partner listings are marked
rel="sponsored".
How a business can improve its position
Complete the profile (every item in the checklist above) and claim the listing. Positions can’t be bought.